SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
1. Organic Search Is Most Often the Primary Source of Website Traffic
Organic search is a huge part of most business’s website performance, as well as a critical component of the sales funnel and ultimately getting users to complete a conversion or engagement.
We know that Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, etc
That’s not to say that all search engines don’t help a brand’s visibility — they do — it’s just that Google owns about 75 percent of the overall search market. They are the clear-cut leader and thus its guidelines are important to follow.
But the remaining 25 percent of the market owned by other engines is valuable to brands as well.
Google, being the most visited website in the world also happens to be the most popular email provider in the world, not to mention YouTube being the second biggest search engine.
A clear majority of the world that has access to the internet is visiting Google at least once a day to get information.
Being highly visible as a trusted resource by Google and other search engines always works in a brand’s favor. Quality SEO and a high-quality website takes brands there.
2. SEO Builds Trust & Credibility
The goal of Center Street Interactive SEO campaigns is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties.
4. Local SEO Means Increased Engagement, Traffic & Conversions
With the rise and growing domination of mobile traffic and geo-targeting campaigns, local search has become a fundamental part of small- and medium-sized businesses’ success.
Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.
Local optimizations focus on specific towns, cities, regions, and even states, to establish a viable medium for a brand’s messaging on a local level.
At CSI we do this by optimizing a brand’s website and its content, including local citations and backlinks, as well as local listings relevant to the location and business sector a brand belongs to. We are pros at using valuable tools like Yoast to enhance your SEO.
To promote engagement on the local level, we optimize a brand’s Knowledge Graph panel, its Google My Business listing, and its social media profiles.
We also place a strong emphasis on user reviews on Google, as well as other reviews sites like Yelp, Home Advisor, and Angie’s List, depending on the industry.
6. SEO Best Practices Are Always Being Updated
It’s great to have SEO tactics implemented on a brand’s website and across its digital properties, but if it’s a short-term engagement (budget constraints, etc.) and the site isn’t re-evaluated consistently over time, it will reach a threshold where it can no longer improve because of other hindrances.
The way the search world evolves, basically at the discretion of Google, requires constant monitoring for changes to stay ahead of the competition and, hopefully, on Page 1.
Being proactive and monitoring for major algorithm changes is always going to benefit the businesses doing so.
We know Google makes thousands of algorithm changes a year. Fall too far behind, and it will be extremely difficult to come back. Center Street Interactive can help to ensure that is avoided.
9. It’s A Long-Term Strategy
SEO can have a noticeable impact within the first year of action being taken, and many of those actions will have an impact that lasts more than several years.
As the market evolves, it’s best to follow the trends and changes closely. But even a site that has not had a boatload of intense SEO recommendations implemented will improve from basic SEO best practices being employed on an honest website with a decent user experience.
The more SEO time, effort, and budget that is committed to an SEO campaign, the better and longer a website stands to being a worthy contender in its market.