Search Engine Optimization
Get found online.
SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.
The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo! If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.