Social Media Marketing: It’s Like Word of Mouth on Fire
"...the single most powerful way to build your brand and engage your target audience is through social media marketing..." The value of social media marketing spans far and wide. Businesses that are international, local, large, and...
Duplicate Content will Penalize your Website
Duplicate content is content that appears on the Internet in more than one place. That “one place” is defined as a location with a unique website address (URL) - so, if the same content appears at more than one web address, you’ve got duplicate...
What is Search Engine Optimization (SEO)?
The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!. Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation...
Effective Online Marketing for Non-Profits
Most non-profits realize the value of good online marketing and social media integration. The benefits are stupendous to an organization's branding, mission, culture, and fundraising. Where many fall short is in the delivery. Many organizations...
Hashtags: Using them Properly
One of the surest ways to expose yourself as a social newbie is to use hashtags incorrectly. Take a moment and visualize this. When you use hashtags in a boldly incorrect way, you appear in the online world like the drunk guy dancing at the...
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