We help you build your brand, and procure compliant NIL (name image & likeness) deals.
NIL is changing the world of athletes as we know it. NCAA’s move to allow athletes to make money from their name, image, and likeness is a bold and dramatic one, and it has sparked business now at the youth and high school levels. Youth, high school, and college athletes are benefiting significantly from NIL marketing and are finally able to see financial benefits from their continuous hard work and athletic prowess.
Center Street Interactive’s NIL service for athlete’s includes the power of a full service marketing company with the white-glove service and attention level of a small boutique agency.
CSI helps athletes build a strong personal brand and leverage an array of digital and social media strategies to elevate their NIL value. We connect athletes with brands and other opportunities locally, regionally, and nationally to earn from their Name, Image & Likeness.
Our resources include fully compliant contracts, the support of the top NIL attorneys in the country, and a large and diverse network of advertisers to transact business with
We take compliance seriously. We are acutely focused on understanding and avoiding any associated risks for all parties involved in NIL deals. Any current or future regulations on NIL activity whether they are created by the NCAA, or state or federal government, are designed to prevent “pay-for-play” violations. NIL is new and constantly evolving and we are at the forefront of the information needed to protect our athletes.
Athletes should be aware of limitations. Ultimately, these regulations are on a state-by-state basis:
Advertising posts or videos cannot include branded material from the athlete’s team. Additionally, athletes must abstain from endorsing gambling websites, tobacco, and alcoholic beverages.
Camps or Starting a Business
Athletes can be paid for their work at camps or starting their own training programs while also including the name of the school in promotional materials. However, they would not be able to use any trademarked logos.
Athletes may identify themselves as youth, high school, or college athletes in advertisements, but they cannot use the name of the school they attend or display any school logos or trademarks. Like social media, athletes cannot promote gambling websites, tobacco, or alcohol.
Our campaigns include:
Social media management
NIL contract execution
If you are a youth, high school, or college athlete and want to start an NIL campaign contact us and someone from our team will call you to explore the possibilities.