Premium marketing opportunities between youth, high school, college athletes and brands.
As of July 2021, the NCAA no longer prohibits athletes from securing endorsements. This is a tremendous opportunity for youth, high school, college athletes, and brands, who up until now were unable to form any relationship with one another. Brands large and small and all sorts of businesses have wasted no time capitalizing on this untapped reservoir of influence.
The athletes participating in these deals are as young as elementary school and as old as college seniors, covering the full array of sports from soccer, to basketball, to lacrosse, football and more.
The brands and companies transacting business with the athletes range from local restaurants and real estate companies on the low end, to large healthcare companies like Piedmont Healthcare, Jones Medical Supply, and LifeWallet. On the highest end high school and college athletes are securing deals with big brands like Nike, Adidas, Lamborghini, Rolls Royce, and more.
It is legal in all 50 states for youth and college athletes to participate in NIL deals. There are no restrictions for youth athletes, and for college athletes regulations vary by state.
For high school athletes there are 17 states where it is legal to procure NIL deals. As of August 20, 2022 those states are Alaska, California, Colorado, Connecticut, District of Columbia, Idaho, Iowa, Kansas, Louisiana, Maine, Massachusetts, Minnesota, Nebraska, New Jersey, New York, North Dakota, and Utah with new ones being added everyday.
With the 2021 NIL ruling in place, athletes can independently profit from their image and receive economic return on their success, while brands can strike endorsements and take advantage of sponsored content opportunities from a community that was originally untouchable.
Depending on the sport and market size, individual student athletes are earning anywhere from $1,000 to $10 million dollars off name and likeness rights per deal. On3 tracks NIL for high school and college athletes around the country.